A trademark is your business' identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business' product or service. The following just a few logical reasons why you need to protect your brand:
Trademark registration of one's mark gives everyone constructive notice of your ownership. In my view, this is among the of, if not the most compelling reason for registering your mark. With notice, a 3rd party doing a look up an identical or similar mark as yours will identify that you already own the mark, it is therefore put on notice that its use of an equivalent or similar mark to yours may lead to trademark infringement. 3rd party is placed on notice to find a new and different mark. With such notice, registering your mark prevents a potential conflict in long term.
Social media is a fabulous resource for many businesses. Customers search for brand names on every tinnitus is created social media sites including Facebook, Twitter, and Pinterest. Each social media marketing venue has policies within position to combat improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company's name or brand on social sites for financial gain, for example, is not uncommon. Such improper practices can set off the venue suspending the wrongdoer's social media account. Observe venue's policies for more information. However, I identified that when you're complain to be able to social media site of those wrongdoing and claim that another is certainly your brand without permission, the company administrator responds with a request of proof of ownership for the subject logo. A trademark registration gives compelling evidence of brand rights.
Registering your mark shows a commitment to your brand and shows buyers that commitment. The goodwill that could be developed through such commitment is invaluable to a profitable business.
Cybersquatters register domain names that are the same or similar to other parties' trademarks or known brands with the sole purpose of advertising them (to the rightful owner) a high fee. The Anti-Cybersquatting Consumer Protection Act allows a Online Trademark Transfer in India owner to file a lawsuit and collect damages from individuals who register a domain name the actual identical or similar to ones trademark.
Trademark registration can continue for as long as you continue making use of the mark in commerce. Undoubtedly are a some firms that have registered trademarks which are over a hundred years old.
Trademark registration may not be for company. However, there a lot of compelling reasons for protecting your brand because you protect any other business good point. A trademark is your business' brand, its identifier. Protect it with trademark registration.